The right marketing tools are a crucial part of not only selling your home, but getting the best price. From signboards and flyers to photos and digital marketing, there are endless ways to market your property - but are they the right ways? When it comes to choosing a real estate agent, make sure your agent helps you understand what strategy will work best to sell your property and why.

While every property is different, there are a few non-negotiables that are the foundation of any successful marketing campaign:

Professional photography

Professional photography (and sometimes video) are a must-have when selling your property. It’s a great way to ensure your property stands out and attracts the attention of potential buyers when they are scrolling through endless listings online. You’ve only got one chance to make a lasting first impression, so you want to ensure you use a professional who knows how to showcase your property in the best light and from the best angles. For more information on professional photography, check our our previous blog post on the benefits here.

Floorplan

A floorplan shows the flow of the home and provides potential buyers with more of the configuration of the home that photos alone won’t. Your home is one of a kind, and a floorplan will give potential buyers a clear picture of where certain rooms are located in order to better understand if it’s the right property for them.

3D Virtual tour

Buyers in this day and age just can't wait until the weekend for the first home open. A virtual tour brings the concept of a 24/7 virtual home open to the listing which can give you a competitive edge and increase the appeal to interstate and international buyers. It gives buyers who can’t physically walk through the property the next best thing!

Don’t overprice your home

Your home will get the most number of views during its first few days on the market. If priced too high, buyers may not be interested and your house could sit on the market for longer than necessary, and subsequently, you may run the risk of buyers assuming there’s something wrong with the property. It’s therefore crucial to work with a real estate agent you can trust to price your home correctly from the start and isn't afraid to tell you tough truths when needed.

Key takeaways

If you’re getting ready to sell your property and want the best possible outcome, a good real estate agent will know what steps are necessary to generate interest and place your property in front of the right buyers. It’s important to select your agent carefully. Be sure to ask why they have selected each marketing tool and if they’re able to justify why and how this benefits you, then they know what they’re doing!