Working within Forêt’s existing brand identity, DUET was engaged by the developer to create a comprehensive launch strategy that would establish a strong market presence from the outset. This included the planning and execution of a curated launch event, supported by on-site hoarding and signage, refined print collateral and targeted digital advertising.

Following the launch, DUET continued to guide and deliver the project’s ongoing marketing campaigns, maintaining a consistent brand presence, building momentum and generating valuable buyer enquiry throughout the sales journey.

Forêt is a boutique collection of 27 luxury residences in Nedlands, designed by RAD Architecture for discerning owner-occupiers seeking bespoke architecture, generous proportions and exceptional finishes. As the exclusive sales agency, DUET has been involved since the project’s inception, providing strategic advice on apartment mix, pricing and market positioning while leading the launch strategy.

Introduced amid higher interest rates, increased buyer caution and a competitive apartment market, the project achieved the early sales required to meet key financing milestones while maintaining its premium positioning. DUET continues to refine the sales and marketing strategy as conditions evolve to maximise long-term value.