Monroe
Monroe is an exclusive collection of ten residences by Klopper & Davis Architects and Spinnaker Developments, bringing a bold architectural presence to Nedlands. Sculptural forms, richly textured materials and considered landscaping give the homes a character all their own, while refined interiors carry that same attention to detail throughout. Generous spaces for living, entertaining and retreating create homes designed to feel as distinctive as the people who live in them.
Brand Identity
Naming, Logo, Colour Palette, Copywriting
Print Collateral
Brochure, Flyers, Floorplans, Finishes Display, Signage, Press Advertising
Marketing & Media Strategy
Social Media
Sales Strategy
PR & Event Management
THE PROJECT
Unique homes require a brand that feels equally distinctive. For Monroe, every element of the branding and marketing strategy was shaped around the residences’ architectural character, bespoke detailing and exceptional material palette. The result was an identity that captured more than appearance, expressing the warmth, refinement and sense of permanence experienced within the homes.
DUET carried this vision across all print and digital collateral, supported by curated on-site activations that allowed prospective buyers to experience Monroe’s craftsmanship and considered finishes firsthand.
DUET worked closely with the developer and architects to shape Monroe’s floorplans and finishes around the needs of downsizers, young professionals and smaller families. As an offering unlike other off-the-plan projects in the area, Monroe called for a sales approach that let buyers understand its point of difference firsthand.
DUET introduced the homes to buyers in its database before the wider launch and hosted an on-site event where prospective purchasers could explore the design, experience the finishes and speak directly with the sales team about how each residence could suit their lifestyle.
