The Collective
On the border of Nedlands and Shenton Park, The Collective brings together twelve contemporary homes in a considered development. Charcoal panelling, face brick and breeze blocks give the building a distinctive presence, while light-filled interiors and private outdoor spaces make everyday living feel effortless. With village cafés, local shops and the train station close by, The Collective brings a sense of calm and connection to a well-placed address.
Brand Identity
Naming, Logo, Colour Palette, Copywriting
Print Collateral
Brochure, Flyers, Floorplans, Finishes Display, Signage, Press Advertising
Marketing & Media Strategy
Social Media
Sales Strategy
THE PROJECT
DUET created a distinctive brand for The Collective that could resonate across a diverse buyer market, from first home buyers to investors and those in between. A fresh, contemporary identity paired an elegant typeface with a palette of deep charcoal, soft green and warm beige, resulting in a brand that felt modern, refined and effortlessly current.
The marketing centred on the rarity of the offering: considered residences in a coveted Nedlands location at a more accessible price point. DUET carried this direction through the project launch and all ongoing marketing activity, ensuring every touchpoint remained cohesive, compelling and strategically positioned.
The Collective is a boutique development of 12 residences, offering an accessible entry into one of Perth’s most sought-after suburbs. As Nedlands’ only off-the-plan development at this price point, it presented a unique opportunity for first-home buyers, investors and downsizers.
The project has achieved a 75% sell-through to date, with nine residences sold. With limited availability remaining, sustained buyer demand has validated the project’s positioning and pricing strategy, placing it in a strong position for the remainder of the campaign.
