At the outset, our primary focus was to establish a strong go-to-market strategy designed not just to capture attention, but to establish an unparalleled presence for the project. Our method was a well-defined, four-phase marketing launch, integrating digital and print advertising coupled with launch events. 

Our ongoing management of the project's marketing was expansive: from traditional print mediums to the digital domain, social media content creation and community engagement, public relations and event management. Harnessing these diverse channels, we curated marketing campaigns throughout the project that connected with our target audience, driving valuable leads to our sales team.

Situated in one of Nedlands' most coveted locations, The Gardens offers a mix of luxury apartments, townhouses, and penthouses. From the project's outset, our expertise guided the project's design to align with potential homeowner aspirations. A comprehensive sales approach incorporated a series of premier events, both on-site and off-site, recognised the varied needs of our prospective buyers and ensured touchpoints tailored to each demographic. 

Targeted promotions were rolled out periodically during the pre-sales phase, each tailored to resonate with specific segments and to drive sales momentum. A bespoke buyer journey was curated within our display suite, allowing visitors to immerse themselves in the vision of the project.