Willow
Set opposite the Peace Memorial Rose Gardens in Nedlands, Willow is a collection of just four homes. Inspired by the suburb’s leafy character and Art Deco heritage, its elegant curves and timeless materials bring a contemporary expression to a much-loved setting. Inside, generous living spaces flow towards the outdoors, with refined finishes and garden outlooks creating a home that feels calm, connected and considered.
Brand Identity
Naming, Logo, Colour Palette, Copywriting
Print Collateral
Brochure, Flyers, Floorplans, Finishes Display, Signage, Press Advertising
Marketing & Media Strategy
Social Media
Sales Strategy
THE PROJECT
Inspired by the leafy surrounds of Louise Street, the Willow brand reflects a private sanctuary where considered architecture and everyday comfort exist in harmony. DUET created an identity that communicated the refined character of the residences while establishing a distinctive presence within the Nedlands market.
This strategic direction was carried throughout the launch and ongoing campaign, with every piece of marketing designed to reinforce Willow’s sense of exclusivity, architectural integrity and enduring appeal.
The project achieved strong early buyer engagement, with 50% of residences sold to date, validating both the product offering and pricing strategy. Building on this momentum, pricing has been successfully increased while buyer demand has remained strong. With record prices achieved, the project is well positioned to maximise value throughout the remainder of the campaign.
